Cartoon characters attract kids to junk food

Shrek, Dora the Explorer, and other lively TV and movie stars beloved by children have been moonlighting as junk-food pitchmen in recent years. And they're good at it.Fifty percent of children say that food from a package bedecked with a cartoon celebrity such as Shrek tastes better than the same exact food from a plain package, according to a new study.And when given a choice, the vast mass of